Advertising and Communication Management is a sector of the industry which is thriving in Pakistan. With the number and level of career opportunities available in the field of advertising, there is a clear need to produce specialists in this field.

There is a need to equip students with the knowledge of the importance of the role of advertising in the economy, and its place in the media of Mass Communications. This degree emphasizes on the preparation and execution of a media strategy. The student would gain an in-depth understanding and study of advertising appeals, product and market research, selection of media, testing of advertising effectiveness and organization of the advertising profession, and would develop skills in scientific media planning and management.

This program would be beneficial for those students who want to make a career in Advertising. It is aimed at improving and developing the general and technical knowledge of persons engaged in or about to be engaged in the profession of Marketing. It provides a scientific approach towards the management of Marketing Communication.

The Program:

A joint venture of MAP & IoBM, this two year program is offered on weekends. 24 courses with 75 credit hours will be required to complete the program. In the last semester elective courses will be offered towards the area of concentration.

Eligibility:

• CBM students who have completed BBA (Hons) four year program

·     Any student with a Bachelors degree from a recognized University

• Executives in the profession, desirous of upgrading their knowledge and skills, could opt to do short certificate courses

Advisory Panel:

1. Mr. Javed Jabbar                     Baanhnbeli
2. Mr. Ejaz Wasay                        Marketing Association of Pakistan
3. Mr. Javed Iqbal                        Corporate and Marketing Communications
4. Mr. Masood Hashmi                 Orient McCann-Erickson
5. Mr. Javed Arif                          Marketing Association of Pakistan
6. S. Farukh Mazhar                    S.G.S. Pakistan Private Limited
7. Mr. Jami Moiz                          Level 3 Productions
8. Mr. Kashif M. Naseem              Level 3 Productions
9. Mr. Farhan Ahmed                   HSBC
10. Mr. Talib S. Karim                   IoBM
11. Ms. Shahnaz Meghani             IoBM
12. Mr. Riaz Khan                          IoBM

Course Structure:

Semester 1

Principles of Marketing

Principles of Advertising

Business Communication

Introduction to Financial Accounting

Principles of Management & Human Resource Management 

Quantitative Skills and Managerial Statistics

Semester 2

Advertising Management

International Advertising & Promotions

Consumer Behavior

Integrated Marketing Communication

Managerial Accounting

Advertising Finance

Semester 3

Business Ethics & Advertising Law

Advertising Research

Brand & Marketing Communication

Interactive Communication

Advertising Strategy

Creative Production

Semester 4

Client Management

Advertising Campaign

Strategic Management

Entrepreneurship

Elective – I

Elective – II

Admission Procedure:

Admission Kit: can be obtained on payment of Rs. 1,500 (non-refundable) in cash or by pay-order in favor of Institute of Business Management from the Admissions office, IoBM Campus, during office hours on any day throughout the week, including Sundays.

Interested candidates are required to submit the following within the submission deadline:

• Prescribed application form duly filled
• Attested copies of academic testimonials
• Employer’s Certificate (if applicable)
• 3 Passport-size photographs

INSTITUTE OF BUSINESS MANAGEMENT

Korangi Creek, Karachi 75190

Tel: +92 (21) 111-002-004

Fax: +92 (21) 5091907