MBA ADVERTISING AND MEDIA MANAGEMENT (THREE-YEAR) PROGRAM

 
Core Business Courses Business Elective Courses Course Structure
 

Core Business Courses

Accounting
ACC 402 Introduction to Financial Accounting
ACC 410 Management Accounting
Advertising
ADV 401 Principles of Advertising
Communication
COM 402 Business Communication
COM 403 Interpersonal Communication Skills
Economics
ECO 401 Micro and Macroeconomics
Finance
FIN 404 Financial Management
Human Resource Management
HRM 401 Human Resource Management
Law
LAW 405 Media Law and Business Ethics
Management
MAN 401 Principles of Management
MAN 402 Organizational Behavior
MAN 413 Corporate Social Responsibility
Management Information Systems
MIS 401 Computer Applications
Marketing
MKT 401 Principles of Marketing
MKT 402 Marketing Management
MKT 404 Methods in Business Research
MKT 509 Consumer Behavior
MKT 511 Brand Management
MKT 513 Media Planning
MKT 515 Print Media
MKT 516 Electronic Media
MKT 522 Introduction to Media In Pakistan
MKT 526 Public Relations and Event Management
Statistics
STA 403 Statistics and Mathematics
   
 

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Business Elective Courses  
Advertising
ADV 401 Principles of Advertising
ADV 403 Int'l. Advertising and Promotions
ADV 407 Creative Production
ADV 504 Advertising Management & Strategy
ADV 505 Cretive Planning and Development
ADV 506 Media Performance & Product Dev.
Marketing
MKT 502 Packaging, Printing & Graphic Design
MKT 507 Services Marketing
MKT 518 Role of Media in World Affairs
MKT 524 Multimedia and Film Production
MKT 525 Advertising and Out of Home Media
MKT 527 Integrated Marketing Communication
MKT 535 Media Research and Public Opinion
Media Management
MMM 423 Specialized Communication Skills
MMM 427 Citizen Journalism
MMM 428 Script Writing
MMM 429 Digital Media
MMM 430 Time , Priorities and Conflict Management
MMM 431 Imaging and Photo Jornalism
MMM 432 TV Program and Production
MMM 433 FM Radio Dynamics
 

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Course Structure

SEMESTER ONE SEMESTER TWO
Business Communication Interpersonal Communication Skills
Principles of Management Organizational Behavior
Computer Applications Principles of Marketing
Introduction to Media In Pakistan Print Media
SEMESTER THREE SEMESTER FOUR
Introduction to Financial Accounting Micro and Macroeconomics
Marketing Management Human Resource Management
Principles of Advertising Media Law and Business Ethics
Statistics and Mathematics Methods in Business Research
SEMESTER FIVE SEMESTER SIX
Management Accounting Consumer Behavior
Financial Management Brand Management
Corporate Social Responsibility Media Planning
Electronic Media Public Relations and Event Management
 
Elective Courses for Advertising Management
SEMESTER SEVEN SEMESTER EIGHT
International Advertising and Promotions Packaging, Printing & Graphic Design
Advertising Management and Strategy Services Marketing
Creative Planning and Development Advertising and Out of Home Media
Digital Media Specialized Communication Skills
SEMESTER NINE
Creative Production
Media Performance and Product Development
Integrated Marketing Communication
Script Writing
 
Elective Courses for Media Management
SEMESTER SEVEN SEMESTER EIGHT
Multimedia and Film Production Role of Media in World Affairs
Media Research and Public Opinion Specialized Communication Skills
Citizen Journalism Digital Media
Script Writing Time, Priorities and Conflict Management
SEMESTER NINE
Packaging, Printing & Graphic Design
Imaging and Photo Journalism
TV Program and Production
FM Radio Dynamics
 

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