MBA IN MEDIA MANAGEMENT

The Institute of Business Management (IoBM) has launched an MBA program in Media Management amid cherished supervision of a highly-qualified faculty, state-of-the- art facilities and a congenial learning, training and recreational atmosphere. This program is  being devised in collaboration with  a worthy Advisory Council comprising IoBM management, faculty and advisors and print and electronic media, advertising and public relations specialists as follows:

Mr. Javed Jabbar

Chairman

 

Mr. Talib S. Karim                                                       Mr. Kazi Mohammad Aslam             

Director Academics, IoBM                                           Chief Editor, Daily Kawish, Chairman KTN

 

Mr. Masood Hashmi                                                      Mr. Kamran Khan              

Dy. Managing Director, Orient-Mcann-Erickson            GEO TV

 

Ms. Sultana Siddiqui                                                     Mr. Nisar Memon 

President HUM TV                                                         Station Director, PBC, Karachi

 

Mr. Usman Zuberi                                                           Ms. Qudsia K. Khan

Director, AAJ TV                                                             Editor-in-Chief and CEO, Financial Post

 

Syed Qasim Jalali                                                          Syed Jawaid Iqbal

Ex General Manager, PTV, Karachi                               President Corporate &

                                                                                       Mkt. Communications

ELIGIBILITY TO APPLY

MBA Executive is a one-year course for a student who has a 4-year BS (Hons.) / BBA degree from CBM, a 2-year program for a student desirous of a Media Management degree through full-time education and a one-year course for an MBA degree holder wanting a “conversion” degree.

OBJECTIVE

The objective of the MBA in Media Management is to prepare students and groom professionals with necessary knowledge and skills required for the media industry; including print and electronic media, advertising and public relations.

TARGET MARKETS

There are a number of target markets for potential MBAs in Media Management; recruitment, salaries and prospects depending on the nature of work, professional acumen, confidence levels, communication and negotiation skills of job-intenders.

 

Print Media:  Such wide and varied print media organizations may need or advertise for competitive and lucrative job opportunities from time to time as from daily newspapers; weekly, monthly and quarterly publications; business, glamour and sports magazines, research and specialized publications. While private print media organizations abound, there are a number of public sector organizations which need print media people for in-house publications. Positions may be available both in editorial, layout and production and in business, marketing, advertising and Public Relations.

 

Electronic Media:   Amid proliferating private electronic channels, both radio and television, there is a growing need for DJs, Presenters, Producers and Engineers. Despite the mushroom growth of electronic channels, job market is such where competition is stiff and when quality counts. The name of the game is business whether in production or marketing.  Stealing the show is the one who is best, in relevant academic background like MBA in Media Management; innovation, creativity and ingenuity; good verbal and written communication and presentation skills; ability to work under pressure with confidence and through coordination.  

 

Advertising:    Amid confidence, creativity and communication skills an MBA in Media Management is better equipped to meet such advertising challenges as in or pertaining to copy-writing, layout and design, client service and business promotion where sky is the limit in career development, professional excellence and financial credibility both of the employee and the employer.

                                                                                            

Public Relations:    There is hardly any national, multinational or international organization which does not have a Public Relations Department or which does not pursue Public Affairs activities towards business promotion and institutional credibility. As Public Relations is an important and integral part of MBA program in Media Management, an MBA in Media Management with such plus points as effective communication skills, seriousness of purpose and emotional maturity, may find pleasing and plenty of job opportunities both in the private and public sector.

 

PROGRAM BENEFITS

MBA Media Management is designed to benefit both MBA Regular and Executive students.  While it identifies, nurtures and grooms regular students’ concerned creative and communication skills, it provides fresh ideas, insights and initiatives for Executive students who are already in various Media Management fields and are desirous of upgrading their qualifications and polishing their skills.  

 

FEE STRUCTURE

IoBM is a self-financing non-profit institution. Students are required to make a one-time security deposit of Rs. 10,000.00 which is refundable only upon graduation. The fee structure is as follows: 

Registration	Rs. 6,667.00 per semester
Tuition	Rs. 8,434.00 per course

 

CURRICULUM

 To be eligible for admission in this program, student should have a Bachelor’s degree in any discipline. It is a two year program, when a student completes twelve courses in one year, including summer sessions. Following curriculum is to be followed:

Semester I Introduction to Media in Pakistan Micro and Macro Economics Quantitative Skills and Managerial Statistics Interpersonal communication skills	Semester IV Media Practices – Electronic Media Managerial and Cost Accounting Consumer Behavior E-Commerce, Web Design and Graphic Design
Semester II Media Law and Business Ethics Principles of Management Business Communication Computer Concepts and Applications	Semester V Media Research and Public Opinion Public Relations and Event Management Multimedia, Video and Film Production Human Resource Management
Semester III Media Practices – Print Media Introduction to Finance Accounting Organizational Behavior Marketing Management	Semester VI   Advertising and out-of-home media Media Planning Entrepreneurship and Business Management Role of Media in International Relations

 

For queries please contact

Mr. Parvez Jamil

Tel: 021-5091905 

UAN 111 002 004 ext. 217