Advertising and Communication Management is a sector of the industry, which is thriving in Pakistan. With the number and level of career opportunities available in the field of advertising, there is a clear need to produce specialists in this field. A joint initiative of Marketing Association of Pakistan (MAP) and IoBM, this two-year program is offered on weekends. 24 courses with 72 credit hours are required to complete the program. Students must maintain a 3.0 CGPA for conferment of the degree.

0In the last semester, elective courses are offered in the area of concentration. Students who have completed BBA (Honors) four-year program or have a four-year Bachelors degree from any recognized University are eligible for this program.