This program prepares creative, strategic, and ethical professional communicators who understand the power of messages to influence attitudes and behaviors and who can design and manage strategic campaigns for diverse organizations and clients. The intensive
three-year program proves a cohort experience in which all students move as a group through a structured sequence of courses, each of which offers a cutting-edge approach that blends theory with
hands-on application and which help students to pursue
communication careers in today’s competitive corporate environment. The curriculum is developed with core and specialized courses in the field of advertising and communication management.
The three-year program comprises of nine semesters offered on
weekends with a total of 36 courses and 108 credit hours. Students must maintain a 3.0 CGPA for conferment of the degree. This program is specially designed for individuals working in the fields of
advertising and marketing communication with a minimum educational background of a two-year Bachelors degree.
|
Foundation Courses |
| Communication |
| COM 401 |
Business English* |
| COM 402 |
Business Communication |
| COM 403 |
Interpersonal Communication Skills |
| *less proficient students |
| Economics |
| ECO 401 |
Micro and Macroeconomics |
| Statistics |
| STA 403 |
Statistics and Mathematics |
| STA 404 |
Statistical Inference
|
Core Business Courses |
| Accounting |
| ACC 402 |
Introduction to Financial Accounting |
| Advertising |
| ADV 401 |
Principles of Advertising |
| ADV 402 |
Advertising Management |
| ADV 403 |
International Advertising and Promotions |
| ADV 406 |
Advertising Strategy |
| ADV 408 |
Client Management |
| ADV 410 |
Public Relations and CSR |
| ADV 501 |
Creative Management |
| Finance |
| FIN 404 |
Financial Management |
| Human Resource Management |
| HRM 401 |
Human Resource Management |
| Law |
| LAW 405 |
Media Law and Business Ethics |
| Management |
| MAN 401 |
Principles of Management |
| MAN 402 |
Organizational Behavior |
| MAN 403 |
Entrepreneurship and Small Business |
| Management Information Systems |
| MIS 410 |
Business and Information Technology |
| Marketing |
| MKT 401 |
Principles of Marketing |
| MKT 402 |
Marketing Management |
| MKT 404 |
Methods in Business Research |
| MKT 501 |
Strategic Marketing and Planning |
| MKT 507 |
Services Marketing |
| MKT 509 |
Consumer Behavior |
| MKT 510 |
Direct Marketing and Sales Promotion |
| MKT 511 |
Brand Management |
| MKT 513 |
Media Planning |
| MKT 515 |
Print Media |
| MKT 516 |
Electronic Media |
| MKT 527 |
Integrated Marketing Communication |
| MKT 531 |
Experimental Marketing (Event)
|
Business Elective Courses |
| Advertising |
| ADV 407 |
Creative Production |
| ADV 503 |
Creative Design |
| ADV 505 |
Media Research and Public Opinion |
| Marketing |
| MKT 503 |
Packaging and Printing |
| MKT 508 |
Personal Selling |
| MKT 517 |
Media Marketing |
| MKT 518 |
Role of Media in World Affairs
|
Course Structure |
| SEMESTER ONE |
SEMESTER TWO |
| Business English* |
Introduction to Financial Accounting |
| Business Communication |
Principles of Advertising |
| Business & Info. Technology |
Interpersonal Communication Skills |
| Principles of Marketing |
Marketing Management |
| *less proficient students |
| SEMESTER THREE |
SEMESTER FOUR |
| Micro and Macroeconomics |
Int. Advertising and Promotions |
| Advertising Management |
Organizational Behavior |
| Principles of Management |
Methods in Business Research |
| Statistical Inference |
Consumer Behavior |
| SEMESTER FIVE |
SEMESTER SIX |
| Financial Management |
Advertising Strategy |
| Human Resource Management |
Public Relations and CSR |
| Media Planning |
Services Marketing |
| Integrated Marketing Comm. |
Brand Management |
| SEMESTER SEVEN |
SEMESTER EIGHT |
| Client Management |
Creative Management |
| Direct Marketing |
Media Law and Business Ethics |
| Print Media |
Strategic Marketing |
| Experimental Mkt. (Event) |
Electronic Media |
| SEMESTER NINE |
| Entrepreneurship and Small Business |
| Elective I |
| Elective II |
| Elective III
|
|
Foundation Courses 
