CBM students who have completed BBA (Honors) four-year program have the option of completing MBA in Advertising and Communication Management in one year. With the exception of core courses in Advertising and Communication, they are exempted from all other core, foundation and elective courses. To complete MBA in Advertising and Communication Management they must take a total of 12 courses of 3 credit hours each and clear a comprehensive examination in order to complete the degree requirements. Students must maintain a 3.0 CGPA for the conferment of the degree.
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Core Courses |
| Advertising |
| ADV 402 |
Advertising Management |
| ADV 403 |
International Advertising & Promotion |
| ADV 405 |
Advertising Research |
| ADV 406 |
Advertising Strategy |
| ADV 407 |
Creative Production |
| ADV 408 |
Client Management |
| ADV 409 |
Advertising Campaign |
| Law |
| LAW 405 |
Media Law and Business Ethics |
| Marketing |
| MKT 527 |
Integrated Marketing Communication |
| MKT 528 |
Brand and Marketing Communication |
| MKT 529 |
Interactive Communication |
| Management |
| MAN 405 |
Strategic Management |
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Course Structure |
| SEMESTER ONE |
SEMESTER TWO |
| Advertising Management |
Advertising Strategy |
| International Adv. & Promotion |
Creative Production |
| Advertising Research |
Client Management |
| Integrated Marketing Communication |
Advertising Campaign |
| Brand & Marketing Communication |
Media Law & Bus. Ethics |
| Interactive Communication |
Strategic Management
|
|
Core Courses
