The Media Management program is designed to benefit both MBA Regular and Executive students. While it identifies, nurtures and grooms regular students concerned with creative and communication skills, it provides fresh ideas, insights, and initiatives for Executive students who are already working in various Media Management fields and are desirous of upgrading their qualifications and polishing their skills. The objective of the MBA in Media Management is to prepare students and groom professionals with the necessary knowledge and skills required for the media industry, including print and electronics media, advertising and public relations.

This Masters program requires completion of 72 credit hours of course work, which includes 24 courses. Students must maintain a 3.0 CGPA for conferment of the degree.