BBA (Honors)

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Department
Business Administration
Level
Undergraduate
Colleges
College of Business Management

The Bachelor of Business Administration (Honors) is a professional and comprehensive management that provides conceptual knowledge and in-depth exposure to functional areas in business management including accounting, marketing, finance, management, entrepreneurship and MIS along with special emphasis on leadership, social awareness, creativity and innovation. The program employs the latest approaches in experiential learning to develop skills for interpersonal communication, team work, foreign languages and managing diversity. Students learn to think critically and to apply conceptual knowledge to real world challenges and design solutions. Graduates of the BBA program distinguish themselves with their personal and professional excellence as managers and entrepreneurs in their areas of specialization. They are well rounded professionals known as “doers” and “go-getters” and are in great demand in the industry. BBA is a four-year program which requires completion of 144 credit hours of course work and 2 credit hours of internship in a firm approved by the Institute. A student is required to complete 48 courses of 3 credit hours each in order to meet the degree requirements. Six credit hours are structured into the program for a foreign language course. Students must maintain a CGPA of 2.5 for the conferment of the degree.

To promote lifelong learning at IoBM, the program emphasizes Experiential Learning (EL) and developing readers and writers. The college’s mission is reflected through courses designated with a suffix R, W or E in the program structure:

  • An experiential learning course (E) requires an intensive experiential learning project focusing on a real life problem in a real life setting.
  • A writing-intensive course (W) has a substantial writing component and requires multiple writing assignments to be submitted at designated times during a semester.
  • A reading-intensive course (R) has a substantial reading component and requires multiple reading assignments that are evaluated at designated times during a semester.

Students are provided with general business courses as part of their studies and are required to select five electives and a capstone project from the following specializations:

  • Accounting*
  • Entrepreneurship
  • Finance and Banking
  • Human Resource Management
  • Industrial Management
  • Management Information Systems
  • Marketing
  • Management
  • Logistics and Supply Chain Management

*BBA program is recognized by ACCA which offers 5 course exemptions (F1 – F5) to BBA students of IoBM

Learning Outcomes

  • Effectively communicate in a professional environment and demonstrate interpersonal and communication skills
  • Comprehend, analyze and evaluate complex and unstructured qualitative and quantitative business problems
  • Demonstrate ethical, sustainable, cultural, and global consciousness by recognizing and following ethical business practices
  • Ability to identify key resources and utilize them to achieve organizational goals
  • Career Options

  • Research Associates
  • Supply Chain Analysts
  • HR Executives
  • Assistant Brand Managers
  • Project Managers
  • Bank Executives
  • Auditors
  • Equity and Bond Traders
  • Interested in this program? Visit the admissions page for more information.

    Foundation Courses

    Communication Language Economics Law
    COM100
    Foundation English**
    COM107
    Academic English (W, R)
    COM202
    Business and Professional Speech (E)
    COM205
    Persuasive & Analytical Writing for Bus.
    Comm. (E, W)** This non credit course can be exempted by taking and clearing a test designed by the institute.
    LAN 10*
    Foreign Language I
    LAN 20**
    Foreign Language II
    *1 = Introduction to Arabic
    *2 = Introduction to French
    *3 = Introduction to Spanish
    *4 = Introduction to German
    *5 = Introduction to Japanese
    *6 = Introduction to Italian
    *7 = Introduction to Russian
    *8 = Introduction to Chinese**1 = Intermediate Arabic
    **2 = Intermediate French
    **3 = Intermediate Spanish
    **4 = Intermediate German
    **5 = Intermediate Japanese
    **6 = Intermediate Italian
    **7 = Intermediate Russian
    **8 = Intermediate Chinese
    ECO101
    Principles of Microeconomics
    ECO102
    Principles of Macroeconomics
    ECO402
    Pakistan Economic Policy OR
    ECO405
    Seminar in Economic Policy
    LAW409
    Corporate and Busin

    Core Business Courses

    Accounting Finance Entrepreneurship Human Resource Management
    ACC101
    Introduction to Financial Accounting
    ACC201
    Intermediate Financial Accounting
    ACC320
    Cost and Management Accounting
    FIN201
    Introduction to Business Finance (R)FIN202
    Financial Management
    FIN301
    Financial Institutions (E)
    ENT307
    Entrepreneurial Leadership and Motivation
    ENT308
    Social Advocacy and Community Service
    ENT403
    Small Business and Entrepreneurship
    HRM301
    Human Resource Management (E)
    Management Management Information Systems Marketing Logistics and Supply Chain Management
    MAN101
    Principles of Management
    ENT3082
    Organizational Behavior (E)
    ENT3083
    Production and Operations Management
    MAN405
    Strategic Management
    MAN408
    Analysis of Pakistani Industries
    MIS303
    IS Audit and Management (E)
    MIS305
    CRM Systems and Applications( E)
    MKT301
    Principles of Marketing
    MKT302
    Marketing Management
    MKT403
    Sales Management (E)
    MKT404
    Methods in Business Research (E)
    MKT509
    Consumer Behavior
    MKT511
    Brand Management (R)
    SCM400
    Introduc

    Elective Business Courses

    Accounting Finance and Banking* Human Resource Management
    ACC302
    Accounting and Financial Information Systems
    ACC505
    Auditing
    ACC506
    Analysis of Financial Statements
    ACC520
    Managerial Analysis and Decision Making
    ACC521
    International Finance Reporting Standards
    ACC522
    Strategic Management Accounting
    ACC523
    Financial Regulatory Requirements for Business
    ACC524
    Corporate Governance and Reporting
    FIN503
    Corporate Finance
    FIN504
    International Finance
    FIN505
    Treasury and Fund Management
    FIN506
    Investment Banking and Security Analysis
    FIN507
    Portfolio Management
    FIN509
    Financial Derivatives
    FIN511
    Analysis of Financial Statements
    FIN514
    Asset Liability Management
    FIN520
    Financial Risk Management
    FIN530
    Commercial and Corporate Banking
    FIN531
    Real Estate and Alternative Investments
    FIN533
    Information Technology and Product Innovation in Financial Services
    FIN534
    Retail and Consumer Banking
    FIN613
    Financial Modeling for Investment Decisions
    HRM501
    Recruitment and Selection
    HRM503
    Employee Training and Development
    HRM504
    Negotiation Skills
    HRM508
    Salary and Compensation
    HRM511
    Performance Appraisal
    HRM512
    HR Analytics
    Islamic Banking and Finance Management Information Systems Management
    ISF601
    Economics for Islamic Finance
    ISF602
    Islamic Banking Practices
    ISF603
    Accounting fo Islamic Finance
    ISF604
    Islamic Financial Services Marketing
    ISF605
    Islamic Capital Markets
    ISF606
    International Islamic Finance Standards
    ISF607
    Small and Medium Enterprise Islamic Financing
    ISF608
    Risk Management in Islamic Financial Institutions
    FRM514
    Takaful and Risk Management in Islamic Products
    MIS509
    Software Project Management
    MIS522
    Business Information Systems
    MIS524
    Decision Support Systems
    MIS525
    Enterprise Systems
    MIS526
    Enterprise Resource Planning Systems
    MIS527
    Information Security
    MIS528
    Advanced Information Security
    MIS530
    Information Systems Research
    MIS532
    New Perspectives on Organizations & Info. Systems
    ENT3085
    International Relations
    MAN410
    Introduction to Industrial Management
    MAN501
    Total Quality Management
    MAN502
    Business Process Re-engineering
    EEM601
    Environmental Management and Green Technology
    Marketing Entrepreneurship Logistics and Supply Chain Management
    MKT405
    Marketing Research
    MKT506
    International Marketing
    MKT507
    Services Marketing
    MKT508
    Personal Selling
    MKT510
    Direct and Digital Marketing
    MKT513
    Media Planning
    MKT520
    Merchandising and Sales Promotion
    MKT521
    Distribution and Channel Management
    MKT526
    Public Relations and Event Management
    MKT530
    New Product Development
    MKT531
    Retail Management
    MKT532
    Principles of Advertising
    MKT608
    Small Business Marketing
    ENT503
    Competitive Strategies for Startup
    ENT504
    Technology Support for Small Business
    ENT505
    Innovative Internet Based Business Models
    ENT506
    Guerrilla Strategies in Business
    ENT507
    Affordable Design and Frugal Innovation
    ENT508
    Commercializing and Monetizing Ideas
    ENT509
    Building and Managing Start-Up Teams
    ENT510
    New Venture Finance
    ENT511
    Managing Family Business
    ENT512
    Growth Hacking Strategies
    ENT513
    Design Thinking and Strategy
    SCM302
    Quantitative Methods in Production and Logistics
    SCM306
    IT Applications in Logistics
    SCM309
    Packaging Design and Environmental Aspects
    SCM501
    Supply Chain Management
    SCM504
    Procurement and Inventory Management
    SCM506
    Transportation Techniques and Management

    *Students must take a minimum load of twelve credit hours (four courses) or a maximum load of eighteen credit hours (six courses) in a semester. In order to obtain the BBA (Honors) degree in four years, they need to complete twelve courses in a year. Full load of six courses can be taken each in the Fall and Spring semesters with an option for fewer courses in the latter and making up the shortfall in the summer session.

    Course Structure

    Semester One Semester Two Semester Three Semester Four
    Academic English (W, R)
    Principles of Microeconomics
    Principles of Management
    Introduction to Psychology
    College Algebra
    Islamic Studies (R)
    Introduction to Financial Accounting
    Principles of Macroeconomics
    Principles of Marketing
    Calculus for Business Decisions
    Pakistan Studies (W)
    Entrepreneurial Leadership and Motivation (R)
    Intermediate Financial Accounting
    Persuasive and Analytical Writing for Business Communication (E, W)
    IS Audit and Management (E)
    History of Ideas (W)
    Quantitative Business Analysis
    Social Advocacy and Community Service (E)
    Business and Professional Speech
    Introduction to Business Finance (R)
    Business Ethics
    Marketing Management (R)
    Quantitative Skills & Managerial Statistics
    Organizational Behavior (E)
    Semester Five Semester Six Semester Seven Semester Eight
    Introduction to ERP Systems
    Financial Institutions (E)
    Foreign Language I*
    Methods in Business Research (E)
    Human Resource Management (E)
    Cost and Management Accounting
    Financial Management
    Foreign Language II
    Production & Operations Management
    Consumer Behavior
    Corporate and Business Law
    CRM System and Applications (E)
    Sales Management (E)
    Entrepreneurship and Small Business Management
    Analysis of Pakistani Industries (R)
    Elective I
    Elective II
    Elective III
    Pakistan Economic Policy OR
    Seminar in Economic Policy (R)
    Strategic Management (R)
    Brand Management (R)
    Elective IV
    Elective V
    Capstone Project
    Internship (2 credit hours)
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