CBM MBA’s Specialization in Media Management and Marketing (MMM) seeks to develop quality human resource, capable of playing strategic leadership roles across a variety of mainstream media organizations as well as innovative media companies, and top-level, contemporary, consumer marketing companies.
Students selecting the domain based specialization in Media Management and Marketing are expected to have completed the 30 credit hours of foundation stage of the MBA program. Specialization stage consists of 42 credit hours of course work covering strategic and operational areas. These courses are in the areas of Marketing Strategy, Strategic Finance, Strategic Management, Leadership, Technology/ Operations, Entrepreneurship, Organizational Processes, Analytics of Decision Making, etc. During the specialization stage, students take 12 credit hours of strategy courses, 9 credit hours of operational level courses, and 12 credit hours of elective courses. These strategy, operational and elective courses are specifically designed by the Department of Media Studies with a view to prepare students for the industry. In addition students select two real life Capstone Projects (6 credit hours) in their area of specialization during their final year.
MBA track for specialization in Media Management and Marketing through the foundation stage is only available during the weekends. Candidates must select the specialization at the time of filing the application.
Learning Outcomes
Career Options
Interested in this program? Visit the admissions page for more information.
| Accounting | Communication | Economics | Finance | Human Resource Management |
|---|---|---|---|---|
| ACC419 Financial Accounting |
COM410 Digital Business Communication |
ECO409 Business Economics |
FIN408 Theory and Practice of Financial Management |
HRM410 Managing Human Capital HRM606 Leadership, Ethics and Change* |
| Management | Law | Marketing | Media | Statistics | Capstone Projects |
|---|---|---|---|---|---|
| MAN418 Management and Organizational Dynamics MAN606 Business Analytics for Decision Making* MAN612 Strategic Management* MAN616 Entrepreneurship and E commerce* |
LAW409 Corporate and Business Laws |
MKT402 Marketing Management MKT404 Methods in Business Research MKT509 Consumer Behavior MKT527 Integrated Marketing Communication MKT620 Digital Marketing* |
MMM401 Media and Social Change MMM601 Digital Video Production* MMM602 Global Media Marketing Strategies* MMM603 Seminar in Strategic Media Marketing* MMM604 Screenwriting for TV & Cinema* |
STA411 Quantitative Analysis for Decision Making |
BPR601 Capstone Project I* BPR602 Capstone Project II* |
*Indicates MBA level course
| MEDIA |
|---|
| MMM605 Advanced Documentary Film-making MMM606 Media Psychology |
| FOUNDATION STAGE | ||
|---|---|---|
| Semester One | Semester Two | Semester Three |
| Quantitative Analysis for Decision Making Financial Accounting Consumer Behavior Digital Business Communication |
Theory and Practice of Management Marketing Management Methods in Business Research Business Economics |
Financial Management Corporate and Business Law Managing Human Capital Media and Social Change |
| MBA STAGE | ||
| Semester Four | Semester Five | Semester Six |
| Leadership, Ethics and Change Strategic Management Digital Marketing Screen writing for TV & Cinema |
Business Analytics and Decision-Making Integrated Marketing Communication Global Media Marketing Strategies Capstone Project I |
Entrepreneurship and E commerce Seminar in Media Marketing Elective 1 Capstone Project II |
