CBM MBA’s Specialization in Media Management and Marketing (MMM) seeks to develop quality human resource, capable of playing strategic leadership roles across a variety of mainstream media organizations as well as innovative media companies, and top-level, contemporary, consumer marketing companies.
Students selecting the domain based specialization in Media Management and Marketing are expected to have completed the 30 credit hours of foundation stage of the MBA program. Specialization stage consists of 42 credit hours of course work covering strategic and operational areas. These courses are in the areas of Marketing Strategy, Strategic Finance, Strategic Management, Leadership, Technology/ Operations, Entrepreneurship, Organizational Processes, Analytics of Decision Making, etc. During the specialization stage, students take 12 credit hours of strategy courses, 9 credit hours of operational level courses, and 12 credit hours of elective courses. These strategy, operational and elective courses are specifically designed by the Department of Media Studies with a view to prepare students for the industry. In addition students select two real life Capstone Projects (6 credit hours) in their area of specialization during their final year.
MBA track for specialization in Media Management and Marketing through the foundation stage is only available during the weekends. Candidates must select the specialization at the time of filing the application.
Interested in this program? Visit the admissions page for more information.