Department

Business Management

Level

Undergraduate

Colleges

College of Business Management

Course Detail

The BS in Business Intelligence and Analytics is designed for students who want to bridge the gap between business and technology. In today's data-driven world, companies rely on professionals who can interpret complex data, identify trends, and make informed business decisions. This program provides students with a strong foundation in business, computation, and technology, focusing on real-world applications of data analysis, artificial intelligence, and machine learning in business settings. With companies increasingly relying on data to gain a competitive edge, graduates of this program will be highly sought after in both corporate and entrepreneurial settings.

The BS Business Intelligence and Analytics program integrates the S&P Capital IQ Pro platform, providing students access to extensive real-time business/financial data, analytics tools, and industry insights. This integration empowers students to develop practical skills, perform advanced analytics, and make informed, data-driven decisions essential for today's dynamic business environment.

Students will complete 144 credit hours, including general education, interdisciplinary courses, and specialized major courses. The program also includes a mandatory internship (3 credit hours), allowing students to gain hands-on experience in industries where data-driven decision-making is essential. Graduates of this program will be prepared to work in industries such as banking, retail, healthcare, e-commerce, manufacturing, and consulting, HR, Supply chain domain. They will develop the skills to create and implement data-driven business strategies in the corporate world.

Courses are divided into general education, interdisciplinary, and Core (Major/elective) courses. Muslim students will be required to take a non-credit (NC) course of Quranic Studies in the Summer.

General Education Courses

Course Title

Credit Hours

Introduction to Psychology

3

Business Mathematics and Statistics

3

Academic English

3

Inferential Statistics & Probability

3

Islamic Studies

2

Persuasive & Analytical Writing for Business Communication

3

Environmental Studies

3

Principles of Sociology

2

Ideology and Constitution of Pakistan

2

Entrepreneurial Business Operations

3

Applications of Information Communications Technologies

3

Service-Learning and Civic Responsibility

2

Pakistan Studies

3

COM010 Intensive English***

(*** Remedial non-credit course to be taken by those students who have not been able to reach the desired level of competence in the admission test.)

Students must take a minimum load of twelve credit hours (four courses) or a maximum load of eighteen credit hours (six courses) in a semester. To obtain the BS – Business Intelligence and Analytics Program is for four years and students need to complete twelve courses in a year. A full load of six courses can be taken each in Fall and Spring semesters.

  • Business Analyst
  • HR Analyst
  • Business Intelligence Specialist
  • Financial Analyst
  • Marketing Analyst
  • Supply Chain Analyst
  • Risk Analyst
  • Predictive Analytics Specialist

Core/Major Courses

Introduction to Financial Accounting

Linear Algebra and Calculus

Introduction to Business Finance

Introduction to Business Analytics

Fundamentals of Programming

SQL for Business Intelligence

Statistical Modelling and Data Analytics

Programming Applications for Business Analytics

Fundamentals of Marketing Management

Business Intelligence and Data Visualization

Applied Supply Chain Analytics

Financial Management

Human Resource Management

Big Data for Business Intelligence

Business Research and Decision Analytics

Machine Learning for Business

Human Capital Analytics

Marketing Intelligence and Analytics

Time Series and Forecasting

Deep Learning and AI for Business

Technology and Innovation Management

Applied Financial Analytics

Business Forecasting and Strategic Decision-Making

Students are required to complete six elective courses and one capstone project
 

Electives (Specialized Analytics Domains)

Sports Analytics

Healthcare Analytics

Retail and Consumer Behavior Analytics

Financial Risk and Fraud Analytics

ESG and Sustainability Analytics

Cryptocurrency and Blockchain Analytics

E-Commerce Analytics

Customer Relationship Management Analytics

Cybersecurity and Data Privacy Analytics

Behavioral Data Analytics

Real-Time Data and IoT Analytics

People Analytics and Workforce Optimization

AI and Digital Transformation in Supply Chain

Digital and Social Media Analytics

Data Scrapping
 

Capstone -Business Intelligence and Analytics
  • Analyze business data by collecting, cleaning, and interpreting information to support strategic decision-making.
  • Develop data-driven strategies using analytical tools to identify trends, forecast outcomes, and create competitive business insights.
  • Apply business and financial analytics to key areas such as finance, marketing, supply chain, and operations.
  • Gain hands-on experience with industry-standard tools like Python, SQL, Power BI, Tableau, and AI-driven analytics.
  • Optimize business processes to improve efficiency, reduce costs, and enhance overall performance.
  • Visualize and communicate insights effectively through dashboards, reports, and presentations.
  • Apply artificial intelligence and machine learning techniques to solve complex business problems.
  • Use a problem-solving mindset to drive innovation and support data-centric decision-making in organizations.

Course Title

Principles of Microeconomics

Principles of Macroeconomics

Leadership and Business ethics

Foreign language

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