Haris Khatri, a highly acclaimed art director celebrated for his contributions to some of Pakistan's most visually stunning films, web series, and advertising campaigns, visited the Institute of Business Management (IoBM) on July 29, 2025. He shared insights into his remarkable creative journey with students, offering a unique glimpse into the world of professional art direction. During his engaging talk, Khatri elaborated on his meticulous process of set design, mood creation, and visual planning. He highlighted his ability to transform ordinary spaces into compelling visual narratives that significantly enhance storytelling in film and media. The session provided an invaluable opportunity for students, particularly those from the BS Studies program (faculty member, Mr. Shayan Hussain), to learn directly from a top-tier professional about the profound impact of art direction.