The IoBM Marketing Society is dedicated to fostering a platform for intellectual discussions and insights within the marketing world. With a firm belief in the power of knowledge sharing and industry collaboration, society has taken a significant stride by organizing this panel discussion on the topic of “The Future of Business in the Digital Age: Adapting Strategies, Sustainability, and Innovation” on the 22nd of November 2023, Wednesday at CBM Auditorium from 10:30 – 12:30 pm.
By bringing together representatives from diverse sectors such as Financial Institutions, FMCG, Pharmaceutical and Technology. This event aimed to facilitate a dynamic exchange of ideas, enabling students and attendees to grasp the evolving landscape of business in the digital age. It underscored the society's commitment to promoting innovative, sustainable, and forward-thinking marketing strategies, bridging the gap between academia and industry to shape the future of business in a rapidly changing world. The panel discussion brought to the fore insights on various dimensions that were helpful for the students. The following points were discussed:
Digital Transformation Strategies: Explored how companies adapt to the digital age through technology, enhancing operations and customer experiences.
Sustainability in the Digital Age: Focus on integrating eco-friendly practices into the digital business world, reducing carbon footprints, and aligning with environmental principles.
Innovation and Entrepreneurship: Discuss how innovation and startups are reshaping traditional industries and driving business evolution.
Talent Acquisition in a Competitive Digital Landscape: Address challenges in attracting and retaining talent while staying competitive in the digital realm
The panel discussion on "The Future of Business in the Digital Age" organized by the IoBM Marketing Society relates closely to several Sustainable Development Goals (SDGs). These include:
• SDG 9 (Industry, Innovation, and Infrastructure): The panel explored how digital transformation strategies are shaping business operations and customer experiences, emphasizing innovation and the need for resilient infrastructures.
• SDG 8 (Decent Work and Economic Growth): The discussion on talent acquisition in a competitive digital landscape and entrepreneurship highlights the importance of creating decent work opportunities and fostering inclusive economic growth through digital innovation.
• SDG 12 (Responsible Consumption and Production): A key focus was placed on integrating sustainability into digital business practices, aligning with SDG 12's emphasis on sustainable and eco-friendly production processes.
The IoBM event not only highlights the importance of adapting to technological advancements but also underscores the responsibility businesses have in driving sustainable growth and innovation.